Jim Cramer's top 10 things to watch in the stock market Friday

Published Fri, Jan 16 2026

9:12 AM EST

My top 10 things to watch Friday, Jan. 16 1. The S & P 500 was headed for a flat open this morning. The S & P Oscillator, the momentum indicator we follow, moved further into overbought territory despite modest market gains yesterday. For the week, the S & P 500 was slightly lower going into Friday's session. Don't be fooled by the boring tape. There has been a lot of buying away from tech this week. 2. Jefferies raised its Nvidia price target to $275 from $250 and kept its buy rating. The analysts updated their longer-term estimate models ahead of earnings and said Nvidia "remains pretty cheap." Jefferies maintained its buy rating and $500 price target on Broadcom , calling it its top pick. The analysts said they are positive on both Club names for 2026. 3. Barclays raised its Marriott price target to $320 from $276. The analysts said they see "another soft-ish 4Q" in lodging, but noted that the group's stocks have moved in hopes of a stronger economy. Don't mess with Marriott, American Express , or Booking , for that matter. They are the triad of travel. Barclays kept Marriott as a hold. How stupid is that? 4. Goldman Sachs delivered an extraordinary quarter yesterday, maybe its best ever. It was initially misinterpreted by Street. Analysts raised their price targets all over the place, with Wells Fargo going to $1,050 and Keefe Bruyette going to $1,000. We raised our Club PT on Goldman to $1,050 from $925. 5. BlackRock turned in a very strong quarter, garnering the expected flood of Wall Street price target increases, with Barclays going to $1,350 and Deutsche Bank going to $1,380. We felt comfortable leaving our Club PT at $1,300. We viewed yesterday's earnings as make-or-break for keeping BlackRock in the portfolio. It passed with flying colors. 6. A huge call for the Club: JPMorgan, a former hater of Honeywell , goes to buy from hold. The firm cited the stock's discount relative to the company's sum-of-the-parts value, and noted a "disconnect" on Honeywell's asset value, especially for its aerospace unit. We booked some profits in Honeywell after the company announced plans to pursue an initial public offering for Quantinuum, the quantum computing company in which it owns a significant stake. But the stock has gone higher, and at last it is done going down. Can't believe how many people don't believe in it. 7. JPMorgan also adjusted price targets on three more Club stocks. Eaton was cut to $406 from $440. I don't get this one. Eaton is in the electricity and aerospace sectors, two megatrends. The analysts boosted Dover to $230 from $220, calling it their favorite industrial name. JPMorgan raised its DuPont price target to $50 from $48. Don't forget we also like semi packaging company Qnity , which was spun off from DuPont. 8. Coterra Energy is exploring a combination with Devon Energy , according to people familiar with the matter, a potential tie-up between two shale explorers that would be among the biggest oil and gas deals in years, "with significant overlap and synergy potential." The firm views the deal as modestly dilutive in 2026 but accretive in 2027, assuming an all-stock transaction with no premium. 9. Here we go: Colgate-Palmolive (which analysts bizarrely can never resist) gets a PT raise to $93 from JPMorgan as part of its Q4 earnings preview. The firm maintained its buy rating, arguing that while the "most plain vanilla companies" in the sector will likely underperform, stocks exposed to beauty with a focus on "innovative premium products" should do well. UBS also raised its PT, to $93 from $90, and kept its buy rating, noting that fundamentals for consumer staples could improve in 2026. 10. Barclays raised its price target for Urban Outfitters to $102 from $98 and kept a buy rating, noting the holiday preannounced results for the specialty retailers were largely in line with expectations. Barclays remains positive on the group in 2026. I am betting the winner is Target . In retail, we own and like TJX Companies , the owner of Marshalls and HomeGoods. Sign up for my Top 10 Morning Thoughts on the Market email newsletter for free (See here for a full list of the stocks at Jim Cramer's Charitable Trust.) As a subscriber to the CNBC Investing Club with Jim Cramer, you will receive a trade alert before Jim makes a trade. Jim waits 45 minutes after sending a trade alert before buying or selling a stock in his charitable trust's portfolio. If Jim has talked about a stock on CNBC TV, he waits 72 hours after issuing the trade alert before executing the trade. THE ABOVE INVESTING CLUB INFORMATION IS SUBJECT TO OUR TERMS AND CONDITIONS AND PRIVACY POLICY , TOGETHER WITH OUR DISCLAIMER . NO FIDUCIARY OBLIGATION OR DUTY EXISTS, OR IS CREATED, BY VIRTUE OF YOUR RECEIPT OF ANY INFORMATION PROVIDED IN CONNECTION WITH THE INVESTING CLUB. NO SPECIFIC OUTCOME OR PROFIT IS GUARANTEED.

Source