Nemo’s at home making commercials or romping on New Ringgold farm

Republican & Herald, Pottsville, Pa.

Nemo’s at home making commercials or romping on New Ringgold farm

Ron Devlin, Republican & Herald, Pottsville, Pa.

Sat, November 29, 2025 at 11:47 PM UTC

4 min read

NEW RINGGOLD — Nemo, a 5-year-old border collie, has all the attributes of the breed.

He’s intelligent, agile and graceful.

The sight of Nemo speeding through weave poles would turn an NFL running back green with envy.

When he leaps several feet into the air to snatch a frisbee, it’s a sheer work of art.

But Nemo, a rare brown-and-white border collie, has got something more — personality.

And it’s making him a star.

Nemo’s got an agent, and has made two commercials this year — one with a Montgomery County tourism agency and the other with Wellness Pet Food.

The commercials have been promoted on billboards, shown on television and streamed on Hulu and YouTube.

He had his nails painted, wore pink sunglasses, posed with cucumbers over his eyes — and took it all in stride.

“Nemo is a quick learner,” said Casey Gable, who trains him with her husband, Adam Stephen. “He just picks things up.”

Nemo as a tourist in a commercial for Valley Forge National Historical Park. (SUBMITTED)

Nemo appears on camera during a commercial shoot. (SUBMITTED)

Nemo snuggles in a commercial for Wellness Pet food.(SUBMITTED)

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Nemo as a tourist in a commercial for Valley Forge National Historical Park. (SUBMITTED)

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Easy-going temperament

Gable and Stephen were not looking for a show dog when they got Nemo as a pup from Wescot Border Collies in Lancaster County.

In fact, they didn’t even select him. He was the breeder’s choice for them.

Work-at-homers, the couple live on a farmette outside New Ringgold. They have horses, goats, chickens, ducks and peahens.

Nemo and Presley, his 3-year-old border collie sister, are part of the menagerie.

Nemo the dog leaps up to catch a frisbee at Nemo’s Self-Serve Farm Stand in McKeansburg, Wednesday, Sept. 17, 2025. (MATTHEW PERSCHALL/MULTIMEDIA EDITOR)

Nemo (with frisbee) and Presley run in the grass near Nemo’s Self-Serve Farm Stand in McKeansburg, Wednesday, Sept. 17, 2025. (MATTHEW PERSCHALL/MULTIMEDIA EDITOR)

Nemo the dog waves at Nemo’s Self-Serve Farm Stand in McKeansburg, Wednesday, Sept. 17, 2025. (MATTHEW PERSCHALL/MULTIMEDIA EDITOR)

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Nemo the dog leaps up to catch a frisbee at Nemo’s Self-Serve Farm Stand in McKeansburg, Wednesday, Sept. 17, 2025. (MATTHEW PERSCHALL/MULTIMEDIA EDITOR)

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Indeed, Nemo’s as much at home darting about the farm as he is on a set in front of a camera.

Stephen attributes it to his easy-going temperament.

“He’s a very versatile dog,” he says. “He’s as likely to chill out and take a nap on the couch as he is to spend eight hours in a hotel room shooting a commercial.”

Gable was a bit taken aback when a director in one of the commercials wanted Nemo to make a call on a cell phone.

“You want him to do what?” she said.

With little coaching, Nemo ponied up to a set of fake paws holding the phone and acted out the scene.

Nemo and friends at a “Meet The Breeds” event in New York City. (SUBMITTED)

Nemo kept his cool amid a large crowd at the American Kennel Club’s “Meet The Breeds” event at the Javits Convention Center in New York City in January. Billed as the nation’s largest educational dog extravaganza, it draws thousands to learn about dogs from experts.

“He enjoys being around people,” Gabel said. “He senses people’s mood, then changes his attitude.”

Nemo hangs out on the set of a commercial. (SUBMITTED)

Hard worker

The American Kennel Club ranks border collies as the smartest breed, based on research by a canine psychologist.

With exceptional intelligence, training and work ethic, they are easy to train and have good problem-solving skills.

Nemo working out on weave poles at home. RON DEVLIN/STAFF PHOTO

During a recent training session, Nemo lived up to his breed’s attributes.

Gable put a miniature mail box at one end of a training area and said, “Nemo, fetch the mail.”

The speed with which he opened the mailbox and retrieved its contents was amazing.

“It’s easy for him because it’s something he enjoys, and wants to do,” she said. “He wants to work, he wants to please you.”

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